Presenting and Storytelling

Target group
People interested in learning new ways to present more effectively.

What are you getting from this webinar?
Final presentations are often the most critical (and perhaps the only) opportunity a researcher has to communicate key findings, insights, conclusions and recommend action.

These presentations are not nearly as impactful as they could be because they lack their own momentum, usually because they fail to tell a story.

In addition, adherence to the scientific method also leads to a dry, unemotional delivery style that may garner respect for the researcher, but does not engage the audience.

This webinar is an introduction as to how the techniques of storytelling and presenting can help address these issues, by focusing on creative ways of developing a storyline, and structuring a presentation for maximum impact.

Structures borrowed from various art forms, including storytelling, as well as literary techniques will be suggested as more effective ways of engaging the audience through the manipulation of expectations.

Time poor audiences such as senior executives have ever shorter amounts of time available for research presentations. We need to say it well and say it fast.

Innovations from the leading presenters are setting a higher and higher set of expectations.

People like Larry Lessig (creator of the Lessig style) and Garr Reynolds (author of PresentationZen) are redefining how presentations are constructed and delivered. Market researchers need to be aware of these trends and selectively use them to engage and inform audiences.

This webinar will help you create and deliver even better presentations, and will provide you with some basic knowledge on incorporating story telling into your presentations, and a checklist for presenting.

The webinar is a shortened version of the workshop "The power of storytelling and narrative", which will be launched in Athens on 12 September 2010.

What time is this webinar in your time zone?

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