| New Research on the Changing Face of Beauty |
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Thursday, 10 June 2010, 11:00 - 12:00 |
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Join us for a Complimentary Web Seminar Personal care and appearance have become an obsession. Personal care product usage has increased in double digits in the past 5 years with consumers using more individual products on average every day.
In order to develop new products, companies need to identify unmet needs as well as emerging trends and attitudes. Furthermore, we need to better understand how consumers navigate through new categories.
This beauty and personal care development has created a need for new understanding. How has behavior changed? Do women feel differently about themselves?
In order to understand how the category has evolved, we need to be able to look back in time. In 2005, BuzzBack conducted a study among US women around personal appearance and their use of personal care products – from cosmetics to body and face lotion. The study utilized eCollage, our award-winning online technique for revealing visual associations and underlying emotions/feelings.
In this new webinar, five years later, we will look at what’s changed – as well as compare to new findings among women in the UK.
Attendees of this webinar will learn:
• How attitudes related to beauty and appearance have changed among females in the past 5 years and why
• How women use imagery to better express how they feel about their personal appearance on a typical day
• What remains the same -- which consumer feelings are similar today compared to 5 years ago and why
• How the recession has impacted purchase behavior and why
In addition, you’ll learn how new research methodologies, especially hybrid qual-quant online techniques, have evolved. Traditional quantitative measures will be combined with future-facing qualitative collection methods and advanced qualitative analysis.
Click here to sign up |
Location: Webinar
Contact: https://www1.gotomeeting.com/register/260448192 |
