Social Media: A transformational technology or hype?

An online qualitative perspective

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Goal
Gain an understanding and possibilities of the impact of social media on market research, especially qualitative research.

What are you getting from the discussion?
Over the past five years, social media - the phenomenon formerly known as Web 2.0 - has tremendously impacted how people find and use information, connect and interact.

While market research has begun to embrace social media in earnest, exploring a number of different models - from eavesdropping on online conversations, to creating online communities, to adopting traditional methods to developing new technologies - it is still early days, and questions about methods, practice and effectiveness are still very much in play.

This free 40 minute webinar, the first in a four part series looking at social media from different research perspectives, will separate hype from reality and give both conceptual thinking and tangible case studies that illustrate the profound impact social media is having on qualitative market research.

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