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Market Research Suppliers
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Business Mapping to Generate Actionable Intelligence Print
Wednesday, 28 October 2009, 10:00 - 11:00 Hits : 4432
There are significant distinctions (not always appreciated) among data, information and intelligence.

Too often, based on our experience working with senior executives especially at the strategic levels, that CI professionals present data and information, not always intelligence to them.

As well, data and information are often presented in tabular or textual format - making it difficult to assess its significance quickly and effectively, often frustrating executives with limited time.

KappaWest has developed a suite of "maps" that can be used to depict data and information about markets, competitors and other planning factors in ways that make it much easier to generate actionable intelligence, for example:
-Opportunities the organization can exploit
-Obstacles it will have to overcome
-Risks or threats that its plans must deal with
-Needs that it will have to fill

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Location: Webinar

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