Advertising Week 2009

9:30AM–12:00PM Eastern

Engagement Council
Engagement Moves Forward: New Case Studies and Evidence
Bill Siegel, CEO of Longwoods International, presents dramatic evidence of engagement at work in television and print advertisements. Belle Frank, EVP of Young & Rubicam showcases new work and solutions regarding engagement, including a client case study.

1:00PM–3:30PM Eastern

NEW! Social Media Council
The ARF launches its new Social Media Council with a panel of industry experts including Christopher Andrew, VP/Group Director, Digitas Social; Mark Studness, Director E-Commerce, Verizon; Sam Ford, Director Customer Insights, Peppercom and Heather Maxwell, Lead in Consumer Insights on Social Media and Communities, General Mills, explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.

Location
Time Warner Building
Screening Room – 10th Floor
One Time Warner Center
58th Street between 8th & 9th Avenue
New York City

Advertising Week 2009