9:30AM–12:00PM Eastern 360 Media & Marketing Council
New Directions in Marketing Simulation, Scenario Planning, Communications Planning and Targeting Industry leaders provide strategic insights and case studies showcasing how they addressed client targeting issues and how they helped their clients arrive at better communications plans through “what-if” scenario planning.
Featured speakers include: Matt O’Grady, President of Nielsen Claritas, Damon Ragusa, CEO of Thinkvine, Ray Shynn, VP, Associate Research Director of Optimedia, Rachel Helmick, Supervisor, Optimedia and Carla Borsoi, VP Research and Analytics, Ask.com.
1:00PM–3:30PM Eastern Multicultural Council
The Time is Right: On the Path to Multicultural Business Growth Ron Franklin, Vice Chairman Research and Planning, GlobalHue will unveil a three-year ARF plan that will replenish, rejuvenate and reinvigorate multicultural marketing. Multicultural business success stories will be framed by the presentation of a powerful new segmentation program developed by the US Census Bureau to market the 2010 Census, by Nancy Bates, Senior Researcher for Survey Methodology, U.S. Census Bureau. Location
Time Warner Building
Screening Room – 10th Floor
One Time Warner Center
58th Street between 8th & 9th Avenue
New York City Advertising Week 2009 |
