Innovative Brand And Product Positioning To Rebuild Consumer Trust

The financial services sector has much work to do to regain consumer trust as businesses and brands begin to look to a post-recession future.  

Market research has a crucial role to play in helping banks and financial providers rebuild relationships – but as the bad times roll on and every marketing penny is scrutinised, what channels and strategies offer the best means to support the bottom line?

On Wednesday 14 October, Research Conferences returns with another Financial Services research event.  A year on from its debut, this event is a testimony to the drastic changes witnessed by the financial sector over the last 12 months.  

Speakers from leading financial brands will focus on how to rebuild a damaged sector from the inside out, sharing vital insights into brand repositioning and instilling consumer trust.  

Case studies from Standard Life and Lloyds Banking Group will bring to life the importance of modernising communication and business strategies to fit a new era in banking, while speakers from Santander, Bank Sarasin, and Legal & General will each share their views on the power of research in preparing the sector for post-recession life.  

Leading academics and researchers from the agency world will also contribute their views on topics including consumer trust models and how different segments respond to financial terminology.  

Chaired by renowned financial journalist Richard Young, the day-long event will comprise a mix of panel debates, papers and case studies to give delegates an opportunity to share their views.

Further details at http://www.research-live.com/events . 

Bookings made before 11 September qualify for an early bird discount.