Outright 2009 Launch Seminar

Channel 4, Gaydar, Globalpark and Hitwise present the findings of Outright 2009, the world’s biggest ever gay and lesbian consumer lifestyle survey.

Outright 2009 is the comprehensive guide to the gay and lesbian community’s media habits, brand attitudes, purchasing and leisure habits.

Chair: the writer and broadcaster Jamie Crick

Speakers:

Hitwise Director of Research Robin Goad presents an overview of the gay community online. In addition to highlighting the most popular websites and industry segments, his presentation will also include analysis of internet search behaviour. This will include insight into the most and least popular brands amongst the Gay community.

Qsoft Consulting Commercial Director David Muniz
An overview of Outright 2009 the key findings and trends across a range of different sectors from finance and retail to motors

Alex Osbaldeston, Globalpark
How the best brands are extending research methods and their connection with consumers though influencer panels, mobile research and community discussion.

The findings will reveal:

Gaynomics – what is happening to brand loyalty and how people shop Crunchometer – are gay and lesbian consumers feeling the squeeze? Consumer clicks – what people are doing online - and why it matters. Gay and lesbian lifestages – the complete consumer roadmap from gaypods to greydars How to generate a more effective way of doing business with the gay and lesbian community

Seats are available free via pre-registration.