MDLinx-Sony Merger Provides Access to Asia: Market Research Panel Expands to 240,000 Global Healthcare Experts
WASHINGTON, D.C. – September 11, 2006 - MDLinx, (www.MDLinx.com) a leading online provider of global, real-time health information resources for physicians and consumers, announced the significant expansion of its market research panel to 240,000 global healthcare experts. The recent merger with So-net M3, A Sony Communication Network Group Company, provides MDLinx with exceptional reach into the Japanese and Korean physician markets. MDLinx's reach now exceeds over 50% of the physician market in Japan and 86% in Korea.
The market research expansion aims to provide clients with a vital resource to reach physicians and allied healthcare professionals. For the past six years, MDLinx has continued to experience large panel growth of at least 40% per year and expects this trend to accelerate. To continually provide highly targeted and cost effective solutions for clients, the company has added a team of professionals solely dedicated to the market research product line.
"We have one of the largest and most active physician panels in the United States. With the So-net M3 merger, we now have unparalleled access to Japanese and Korean physicians," said Dave Rothenberg, Chief Executive Officer of MDLinx. "This merger will help solidify market research as our fastest growing business unit at MDLinx."
By providing complementary online news and information resources, MDLinx has developed long and trusted relationships with a panel of healthcare professionals in 32 specialties and 730 subspecialties. MDLinx's expansive panel and analysis tools enable clients to gain critical knowledge about important physician trends such as prescribing patterns and behaviors. Clients also use the MDLinx panel to gather marketing intelligence in key areas such as brand awareness, product positioning, and ad and concept testing.
MDLinx, (www.MDLinx.com) a Sony Communication Network Group Company, is a leading online healthcare media company and provider on online marketing solutions to the healthcare industry. Founded in 1999 by physicians, MDLinx owns and operates a network of 32 medical professional and 36 healthcare consumer portals and 743 daily e-newsletters serving an audience of over 240,000 physicians, allied health professionals, and health consumers.
MDLinx is one of the most trafficked physician portals in the United States according to Forrester Research. Many of the world's top pharmaceutical companies, as well as leading biotech, medical device, and CME companies, trust MDLinx for advertising and research results.