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What is Causal Research? Print E-mail
Written by DJS Research Ltd   
Causal Research, as explained by DJS Research Ltd.

Causal Research explores the effect of one thing on another and more specifically, the effect of one variable on another.

The research is used to measure what impact a specific change will have on existing norms and allows market researchers to predict hypothetical scenarios upon which a company can base its business plan.

For example, if a clothing company currently sells blue denim jeans, causal research can measure the impact of the company changing the product design to the colour white.

Following the research, company bosses will be able to decide whether changing the colour of the jeans to white would be profitable.

To summarise, causal research is a way of seeing how actions now will affect a business in the future.

To see further information please visit DJS Research by clicking here: Market Research UK

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