THE BATTLE FOR NO.2 INTENSIFIES
EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments:
“The latest TNS Worldpanel grocery market share figures published today, for the 12 weeks ending 21 May 2006, show Asda still holding on to the No.2 spot with 16.4% share. Recent aggressive price cuts have helped lift the year-on-year growth rate to 4% (the highest level for the last 16 periods) and, as a result, the share decline has halted for this period.
The Sainsbury recovery continues with the year-on-year growth rate remaining at a healthy 5% lifting the share from 15.8% last year to 16.0% now. However a comparison of the Asda and Sainsbury year-on-year trends shows that the contest for No.2 grocery retailer is remarkably hotly fought.
Tesco continues to grow ahead of the market which naturally lifts the share to another record – 31.1%.
The Morrisons / Safeway share has now been stable for the last 12 periods so the negative impact of the store sell-offs can now be consigned to history and true retailing performance assessed going forward.
The Kwik Save decline from 1.8% to 0.8% is the natural result of sell-off of most of the outlets by the Tchenguiz consortium. The other side of this coin is the growth posted by Lidl and Aldi who have acquired some of the Kwik Save outlets.”
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Worldpanel is TNS's continuous consumer panel sector, delivering insight into consumer purchasing and usage habits on a local and global scale.
Our coverage extends to more than 50 countries worldwide with services typically based on continuously monitored samples providing information on purchasing and usage activity. We use data collection technology best matched to the development of the environment that we are measuring, including bar code scanners, Internet, till receipt scanning as well as paper diaries and interviewing.
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