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What is Food Market Research? |
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Written by DJS Research Ltd
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Market research in the food sector is wide ranging and may relate to an array of aspects and issues. Unsurprisingly, market research is often used to guage the popularity of new flavours or flavour concepts -of crisps for instance. This kind of research is often carried out in the form of a hall test, where respondents are asked to sample several different flavours and give feedback on them. Other common applications of market research within the food industry are ad testing and packaging. The old adage 'we eat with our eyes' is something which the industry utilises - creating effective advertising campaigns and inviting packaging is one way to increase sales and increase profitability. Similarly, refining current products to provide a new proposition is also common - diet colas and low-fat treats are good examples of this. Market research can be utilised to understand the likelihood of individuals to purchase similar products if they could be made healthier with only a slight change of flavour for instance. DJS Research Ltd has vast experience of carrying out food and drink market research , having worked for and formed relationships with some of the world's largest organisations in this industry. For more information, visit the company's website or call them on +44 (0) 1663 767857. Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube :: On Google+
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