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What is Automotive Market Research? |
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Written by DJS Research Ltd
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Automotive market research relates to the automotive sector - cars, motorbikes, their passengers and any parts or services which may be associated. Research on behalf of the automotive industry often revolves around guaging the likelihood of consumers to purchase a new design of car or a related service - manufacturers may seek, for instance, to understand whether a particular model appeals more to single business people travelling long distances each week, or to a family with children. This knowledge allows manufacturers and their marketing teams to target advertising, or any other forms of promotion, at the correct demographic. Research in the automotive sector may also consider the percieved value of new laws for example - whether motorists are more or less likely to abide by them and whether they feel the laws will be successful in addressing the issue for which they were implemented. DJS Research Ltd has vast experience of carrying out automotive market research. For more information, visit the company's home page or call them on +44 (0) 1663 767857. Follow DJS Research Ltd: On Twitter :: On Facebook :: On Linkedin :: On You Tube :: On Google+
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