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What is an Atomistic Test? Print E-mail
Written by DJS Research Ltd   
What is an Atomistic Test? As answered by DJS Research

An Atomistic Test looks to gauge the reaction of a participant in a research group (perhaps a focus group or deliberative research group) to a single component or element of a concept or proposition. This differs from gauging reaction to the entire concept or  proposition which would be an example of holistic testing.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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