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Home arrow Market Research Findings arrow Savings/Investments arrow Study: Turkish Children’s Pocket Money Rose In 2010
Study: Turkish Children’s Pocket Money Rose In 2010 Print E-mail
Written by Millward Brown   
A poll by research company Millward Brown has revealed that 37 percent more Turkish families increased the allowances of their children in 2010 compared to the previous year.

The study, which was conducted by computer-supported face-to-face interviews with 498 families around Turkey, indicated that 91 percent of all families in Turkey gave pocket money to their children.

Respondent families who said they increased their children’s allowances in 2010 noted that reason for this increase was the diminishing effect of the global financial crisis as well as a rise in the needs of their children.

The families were selected from different income groups across eight different provinces in Turkey.

The same research in 2009 showed that due to the global financial crisis many families had not been able to increase their children’s allowances, while the rate of families that decreased the allowance was 15 percent in 2009. The same rate dropped to 5 percent in 2010, report said.

Millward Brown’s poll also found that families that increased their children’s pocket money provided an average allowance of TL 6.44 per day. This figure is higher in bigger cities across Turkey.

For example, in the Aegean province of Izmir the average pocket money is TL 6.71 per day while in Turkey’s biggest city, Istanbul, this amount is TL 8.08 per day.

The study also found that families gave pocket money to their children more frequently in 2010 compared to 2009, with 23 percent of the interviewees saying they had experienced an increase in the frequency of allowances.

About Millward Brown
Please visit  http://www.millwardbrown.com/Home.aspx for more information

Istanbul - 3 January 2011

 
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