What are Vox Pops?

Vox Pops, as explained by DJS Research Ltd.

Vox Pops (from the Latin Vox populi) are interviews carried out with the general public to gain the ‘man on the street’s’ interpretation. Vox pops generally lack quotas and a wide variety of different people should be asked the same question. An exception to this is if the topic is specialised – for instance employees of a specific company may be asked about their working conditions.

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