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What is Semiotics? Print E-mail
Written by DJS Research Ltd   
Semiotics, as explained by DJS Research Ltd.

Semiotics (also Semiology, Semiotic Studies) is the study of metaphor, analogy, signification and communication as well as cultural signs and symbols. In a market research environment, semiotics is used in branding and the construction of a brand identity and associated culture. Some notable examples include British Telecom ‘It’s good to talk’, Persil ‘Dirt is Good’ and Apple Inc.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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