Millward Brown Announces a New Business Structure in Europe
Written by Millward Brown
Millward Brown, one of the world leaders in brand, advertising, communications and media research, announces the launch of a new structure for its Europe business which will merge the UK/Ireland and Continental Europe regions.
The new region will be managed by a team of partners who will work together to meet the needs of the Millward Brown’s European clients.
While each partner will have accountability for a specific practice area, they will share overall responsibility for Millward Brown's European business.
The goals of this reorganization are to put everyone, including senior management, closer to clients, to build stronger local businesses and to create a more adaptable organization.
This model follows the form adopted by many other professional services partnerships.
The following appointments to the European Board will take immediate effect:
Cath Booth – European Director and Client Officer
Elizabeth Brownhill – European Director and Chief Financial Officer
Juan Ferrer-Vidal – European Director and Managing Director, Southern Europe
Krzysztof Kruszewski – European Director and Managing Director, Central and Eastern Europe
Janet Ogundele – European Director and Talent Officer
Jan Oostveen – European Director and Managing Director, North Western Europe
Tim Wragg – European Director and Managing Director, UK and Ireland
Commenting on the re-organization, Eileen Campbell, Chief Executive Officer of Millward Brown, stated,
"I am very excited about our new approach to the European business. It strikes the right balance between building teams that are locally responsive to our clients' needs, while also delivering access for all to the many resources housed throughout our European businesses. It means that our business structure is more closely aligned with that of our clients."