Online market research start-up company, Conversition, founded by former Ipsos and NPD executives Jean Davis and Tessie Ting, releases part one of their new research venture MatterMeter.com, a brand rating website that will seed its science engine.
The co-founders of Conversition, Jean Davis and Tessie Ting, previously senior executives at Ipsos and NPD Group, and with a combined 50 years of research experience, recognized an emerging gap in the market research industry and created Conversition Strategies.
Conversition is the first marketing research firm to focus primarily on listening to consumers from within the social media space. It is positioned to complement traditional research methodologies.
MatterMeter.com, which gives consumers a single location from which to rate any product, service, or person, offers companies the ability to evaluate consumer satisfaction of their own brands and competitive brands over time.
MatterMeter.com will serve to seed the main science engine called EvoListen, currently under development and primed for launch in late summer 2009.
Tessie Ting indicates:
“Market Research has focused on several highly effective techniques for many years. Now that consumers are behaving in new ways, it is time to develop a new technique to capture those behaviors. MatterMeter is uniquely poised to listen to consumers, and EvoListen will lead in this new era of marketing research.”
MatterMeter developed a presence on Twitter over the last two months which resulted in the choice of a Tweet-up, an in-person meeting of MatterMeter Twitter followers.
“Early testing has shown that people find MatterMeter fun and easy to use. We are anxious to share it more broadly,” says Jean Davis. For a personalized demonstration of how MatterMeter is the future of online research, contact Jean Davis.
About Conversition Strategies:
Conversition Strategies is a boutique online market research firm based in the US (Conversition Strategies Limited) and Canada (Conversition Strategies Incorporated). Conversition listens to consumers by applying scientific principles to the collection and analysis of social media data.
Its strength lies in combining the expertise of respected market researchers with social media mavens. Don’t ask. Just listen.
New York - April 2009