Ex-TBWA /London Digital Strategy Director Joins 2CV North America
Written by 2CV
Integrated research business 2CV today announces the appointment of Nicole Strada, former Digital Strategy Director at TBWA /London, as Associate Vice President of Qualitative.
She will join the recently launched North American office as the agency rolls out its international network following a period of unprecedented growth.
Nicole joins the 2CV North America team in San Francisco, bringing strategic planning experience across a wide variety of clients and extensive gaming sector expertise gained as TBWA\ London’s lead planner on PlayStation.
Responsible for brand development across Europe, Australia and New Zealand (PAL region), she successfully launched the PSP and the PlayStation 3 in the UK.
Reporting to Remi Abbas, Vice President of Qualitative Research, Nicole has been tasked with enhancing the company’s technology offering and building partnerships with leading advertising agencies.
She will be working on integrated quantitative and qualitative projects as well as managing long-standing client Electronic Arts.
Vincent Nolan, CEO and founder, 2CV, comments:
“Nicole has a deep understanding of the gaming sector, as well as a profound understanding of consumer behaviour and the insight needs of senior client stakeholders. She represents the best fit for our culture and global expansion plans; a west coast native with a heritage in gaming, communications planning and research and I’m delighted that she accepted our offer to help establish the San Francisco office.”
Nicole Strada adds:
“As a client of 2CV’s for many years whilst at TBWA \ London, its innovative insight-driven approach, founded upon the full integration of the qual and quant teams, was a major attraction for me.
“This is an exciting time for 2CV as they cement the business’ existing international footprint and I’m looking forward to drawing on my experience to develop the San Francisco office, driving the technology offering in and around the Silicon Valley area and beyond.”
A top 20 market research business, 2CV combines specialist qualitative and advanced quantitative research expertise to provide a fully integrated, insight-driven approach for a vast range of clients including EA, COI, News International and Nokia. 2CV is a Cello business.