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Home arrow Marketing Research News arrow Company News and Announcements January-June 2009 arrow GfK HealthCare Appoints New Market Access Director
GfK HealthCare Appoints New Market Access Director Print E-mail
Written by GfK   
GfK HealthCare today announced the appointment of Lance Richard as Director of their outstanding Market Access Centre, tasked with growing client awareness of GfK HealthCare’s Market Access brand as a centre of excellence within the industry.

Richard and his team work on behalf of clients to interrogate the market identify core opportunities and recommend strategy and actions to ensure optimal pricing and reimbursement.

Richard, a qualified pharmacist and health economist, joins GfK HealthCare from UCB where he was Senior Health Economist in the global health outcomes research group, developing and implementing market access strategies to ensure optimal product market access.

Prior to this, he worked in market access consultancy leading systematic reviews and preparing pharmacoeconomic models.

Sandra McAuliffe, MD of GfK HealthCare, comments

“With his experience working on both the client and agency side, Lance has first hand knowledge of the challenges and requirements facing our Market Access clients and the opportunities and services we can bring them. His highly proactive attitude and fresh thinking will ensure that our client service remains at the highest level as he expands and hones the Market Access services we provide.”

Lance Richard continues

“GfK HealthCare has exceptional Market Access experience and skills in its in-house team and my task is to increase our clients’ awareness of the opportunities we can bring them in this area. I’m really looking forward to driving forward GfK HealthCare as a skilled Market Access entity, providing the contextual environment and knowledge to the other aspects of the business.”

Lance Richard is based in GfK HealthCare’s London headquarters and can be contacted on 07917 000 717 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

For further details, or to arrange an interview, please contact Amanda Wheeler, PR & Communications Manager on 020 7890 9386 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

London - 2009

 
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