Market Research Freelancers or Consultants are normally individuals operating on a lone basis. Most freelancers have gained a number of years experience working on the agency or client side and then decide to go it alone. Some tend to support research agencies as an extra resource and/or have their own direct clients.
With a Freelancer or Consultant you are buying the individual – often a very experienced researcher. Like a consultancy a freelancer would have to contract out some parts of the project – the fieldwork and data processing.
The main advantage of selecting a freelancer is value for money – because they are mainly ‘one man bands’ they have low overheads and therefore usually offer very competitive rates. In addition, you have the guarantee that a Senior researcher will be looking after your project – not always the case with a larger research agency.
Being a member of the MRS is a good sign – freelancers and consultants should also be members of the Market Research Society.
If you are looking for a supplier to help with your market research project have a look at our directory of research companies, it can be found be clicking here: research directory
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