EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments:
UK, 5th February 2008 - The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 27th January 2008 show strengthening growth for Morrisons. Building on the recent results posted by the firm, sales have lifted a record 11% compared with the equivalent period a year ago. As a result their market share has grown from 11.0% to 11.5%. As we saw last period, this growth is the highest for any of the retailers measured. The relaunch advertising, featuring Lulu and Alan Hansen amongst others, together with strong promotions, has certainly borne fruit.
The Total Grocery Market continues to shrug off the signs of downturn seen elsewhere in the economy with year-on-year growth of 6%. Tesco, Asda and Sainsbury effectively match this growth rate so their shares are largely unaltered.
Aldi, Lidl, and Iceland post strong growth ahead of the market, but then so does Waitrose, indicating that both ends of the perceived price spectrum are continuing their robust performance.
These findings are based on TNS Worldpanel data for the 12 weeks to 27th January 2008. TNS Worldpanel monitors the household grocery purchasing habits of 25,000 demographically representative households in Great Britain. All data discussed in the above announcement is based on the value of items being bought by these consumers, TNS will only support data that is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.
TNS is a global market insight and information group.
Our strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.
As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.
We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of Retail and Shopper Insights, Stakeholder Management, New Product Development, and Brand and Communications. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.
TNS is the sixth sense of business.
About TNS Worldpanel™:
Worldpanel™ is TNS's continuous consumer panel sector, delivering insight into consumer purchasing and usage habits on a local and global scale.
Our coverage extends to more than 50 countries worldwide with services typically based on continuously monitored samples providing information on purchasing and usage activity. We use data collection technology best matched to the development of the environment that we are measuring, including bar code scanners, Internet, till receipt scanning as well as paper diaries and interviewing.
Worldpanel™ works closely with a wide range of clients including multi-national and local FMCG brand and private label manufacturers, fresh food suppliers, retailers, market analysts and government organisations.
For further information, please contact:
Melanie Haberstroh, TNS
Tel: 0208 967 2168