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November 8th 2007 - London Footballs Leading Business Convention And Exhibition SKOPOS Market Insight (www.SKOPOS.info) is delighted to announce the addition of Soccerex to its growing client list. As the leading global convention and exhibition for the business of football, Soccerex attracts senior decision makers from across the world. The Sport SKOPOS division is run by Rob Horton, Director who says “With the 2010 World Cup in South Africa rapidly approaching, the 2007 Soccerex convention in Johannesburg will be attended by the key figures in the world of football, including veteran players, senior club representatives and businesses. We’ll be there to gather and analyse their views using a unique ethnographic approach to research the opinions of those attending and exhibiting at the event.” The research approach will utilise a research approach from SKOPOS’s recently introduced new research division, Kwal™, which is dedicated to delivering high quality surveys combining online and offline qualitative approaches with observational techniques. Charlie Taylor, Marketing Director of the Soccerex convention believes that SKOPOS are the ideal research partner for the event. “We chose to work with SKOPOS because of their expertise in sports research, their flexible and customised approach to our needs and their specialisms in qualitative research. We’re really looking forward to seeing the results of their research later this year.” SKOPOS is a leading research agency providing pioneering solutions to companies including O2, Sky, Tesco, Yahoo!, GMTV, BusinessWeek and News International.
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