The Guide to... Gym Members
Written by BMRB
Just released TGI data shows there are almost 4.5 million UK adults
(15+) who have a gym membership, an increase of almost a million since
A third of them are aged 15 to 24 and they are over 60% more likely
than the average adult to be single. Since 2000, the number of gym
members aged 65+ has increased almost 70%.
Only 27% of gym members regularly go to the gym.
Their average household income is 35% higher than that of the average adult.
They are 18% more likely than the average adult to be heavy consumers of chocolate bars.
However, over a third of gym members always think of the calories in what they eat.
They are over 50% less likely than the average adult to specially choose to watch Heartbeat.
Gym members are over twice as likely as the average adult to be in the highest quintile for cinema exposure.
They are over 50% more likely than the average adult to agree that when
they need information, the first place they go is the internet and they
are over 60% more likely than the average adult to access
Female gym members will spend on average 35% more on shoes and 29% more on handbags than the average woman.