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Home arrow Market Research Findings arrow Media / Social Media arrow A profile of NFL fans at Super Bowl time
A profile of NFL fans at Super Bowl time Print E-mail
Written by Experian Simmons   

A profile of NFL fans at Super Bowl time

According to the latest survey of American adults (18+) who identify themselves as fans of the NFL (i.e., very interested, somewhat interested, and a little interested):

Household Income

$75,000-$99,999         16%

$100,000-$149,999     15%

Less than $25,000        13%

$60,000-$74,999         12%

$150,000-$249,999     9%

$50,000-$59,999         9%

$30,000-$34,999         5%

$45,000-$49,999         5%

$25,000-29,000           5%

$35,000-$39,999         4%

$40,000-$44,999         4%

$250,000 or more        4%

However, when looking at index:

Americans who earn more than $250,000 in annual household income are 29% more likely to call themselves an NFL fan compared to the average American.

Americans who earn between $150,000-$249,999 in annual household income are 27% more likely to call themselves an NFL fan compared to the average American.

Americans who earn between $100,000-$149,999 in annual household income are 24% more likely to call themselves an NFL fan compared to the average American.

Americans who earn between $75,000-$99,999 in annual household income are 17% more likely to call themselves an NFL fan compared to the average American.

Americans who earn less than $25,000 in annual household income are 44% less likely to call themselves an NFL fan compared to the average American.

Gender

Males                           64%

Females                        36%

Age

35-44                           21%

45-54                           20%

25-34                           18%

65+                              16%

55-64                           15%

18-24                           10%

Race

White                           83%

African American          9.5%

Other race                    4.5%

Asian                            3%

Hispanic v. non-Hispanics

Hispanic                       6%

Non                             94%

Parent/Guardian v. non

Parent/Guardian            54%

Non                              44%

No response                 2%

Smokers v. non

Smoker                        19%

Non                             80%

No response                 1%

Political affiliation

Registered Republicans 41%

Registered Democrats               38%

Registered Independents           13%

Registered Other                       6%

No response                             2%

Registered Republicans are 21% more likely to be NFL fans than registered Democrats.

Internet activities in the last 30 days*

Used email                               61%

Read News/Weather                39%

Online banking                          31%

Made travel reservations           28%

Read Sports                             21%

NFL fans are 44% more likely than the average American to have looked up financial information or stock trading online in the last 30 days.

NFL fans are 37% more likely than the average American to have played online gambling in the last 30 days.

NFL fans are 27% more likely than the average American to have written or read a blog in the last 30 days.

NFL fans are 23% more likely than the average American to participated in an online auction in the last 30 days.

Participated in this sport at least once in the last 12 months*

Fitness/exercise walking            45%

Swimming                                 42%

Billiards/pool                            28%

Bowling                                    27%

Basketball                                25%

NFL fans were 59% more likely than the average American to have played Golf in the last year.

NFL fans were 58% more likely than the average American to have played Football in the last year.

NFL fans were 53% more likely than the average American to have played Softball in the last year.

NFL fans were 41% more likely than the average American to have played Baseball or basketball in the last year.

NFL fans were 39% more likely than the average American to have gone snow skiing in the last year.

Alcoholic Beverages*

Drink light beer                         37%

Drink regular beer                     34%

Drink imported beer                 32%

Drink Vodka                            29%

Drink Rum                                24%

 

Coke v. Pepsi*

Regular Coke                           73%

Regular Pepsi                           58%

 

Fast Food Restaurants*

McDonalds                              53%

Burger King                              29%

Wendy’s                                  27%

 

Have used the following credit card in the last 30 days*

Any Visa                                  66%

Any MasterCard                      51%

Discover                                   21%

Any American Express             17%

 

Next vehicle purchase, new or used?

New                                         50%

Used                                        42%

No response                             8%

* Multiple answers allowed

About Experian Simmons

Experian Simmons, part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products they buy and the brands they prefer, to their internet shopping behaviors, attitudes, lifestyles and the media advertisers that target them. Using statistically project-able samples, Simmons measures over 30,000 American consumers each year. Simmons' samples include the largest representation of white, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers.

 

 
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