A profile of NFL fans at Super Bowl time According to the latest survey of American adults (18+) who identify themselves as fans of the NFL (i.e., very interested, somewhat interested, and a little interested): Household Income $75,000-$99,999 16% $100,000-$149,999 15% Less than $25,000 13% $60,000-$74,999 12% $150,000-$249,999 9% $50,000-$59,999 9% $30,000-$34,999 5% $45,000-$49,999 5% $25,000-29,000 5% $35,000-$39,999 4% $40,000-$44,999 4% $250,000 or more 4% However, when looking at index: Americans who earn more than $250,000 in annual household income are 29% more likely to call themselves an NFL fan compared to the average American. Americans who earn between $150,000-$249,999 in annual household income are 27% more likely to call themselves an NFL fan compared to the average American. Americans who earn between $100,000-$149,999 in annual household income are 24% more likely to call themselves an NFL fan compared to the average American. Americans who earn between $75,000-$99,999 in annual household income are 17% more likely to call themselves an NFL fan compared to the average American. Americans who earn less than $25,000 in annual household income are 44% less likely to call themselves an NFL fan compared to the average American. Gender Males 64% Females 36% Age 35-44 21% 45-54 20% 25-34 18% 65+ 16% 55-64 15% 18-24 10% Race White 83% African American 9.5% Other race 4.5% Asian 3% Hispanic v. non-Hispanics Hispanic 6% Non 94% Parent/Guardian v. non Parent/Guardian 54% Non 44% No response 2% Smokers v. non Smoker 19% Non 80% No response 1% Political affiliation Registered Republicans 41% Registered Democrats 38% Registered Independents 13% Registered Other 6% No response 2% Registered Republicans are 21% more likely to be NFL fans than registered Democrats. Internet activities in the last 30 days* Used email 61% Read News/Weather 39% Online banking 31% Made travel reservations 28% Read Sports 21% NFL fans are 44% more likely than the average American to have looked up financial information or stock trading online in the last 30 days. NFL fans are 37% more likely than the average American to have played online gambling in the last 30 days. NFL fans are 27% more likely than the average American to have written or read a blog in the last 30 days. NFL fans are 23% more likely than the average American to participated in an online auction in the last 30 days. Participated in this sport at least once in the last 12 months* Fitness/exercise walking 45% Swimming 42% Billiards/pool 28% Bowling 27% Basketball 25% NFL fans were 59% more likely than the average American to have played Golf in the last year. NFL fans were 58% more likely than the average American to have played Football in the last year. NFL fans were 53% more likely than the average American to have played Softball in the last year. NFL fans were 41% more likely than the average American to have played Baseball or basketball in the last year. NFL fans were 39% more likely than the average American to have gone snow skiing in the last year. Alcoholic Beverages* Drink light beer 37% Drink regular beer 34% Drink imported beer 32% Drink Vodka 29% Drink Rum 24% Coke v. Pepsi* Regular Coke 73% Regular Pepsi 58% Fast Food Restaurants* McDonalds 53% Burger King 29% Wendy’s 27% Have used the following credit card in the last 30 days* Any Visa 66% Any MasterCard 51% Discover 21% Any American Express 17% Next vehicle purchase, new or used? New 50% Used 42% No response 8% * Multiple answers allowed About Experian Simmons Experian Simmons, part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products they buy and the brands they prefer, to their internet shopping behaviors, attitudes, lifestyles and the media advertisers that target them. Using statistically project-able samples, Simmons measures over 30,000 American consumers each year. Simmons' samples include the largest representation of white, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers.
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