If you are looking to conduct a market research project there are a number of ways that you could go about it. Some research buyers choose to use full service market research agencies whilst others commission their research with consultancies or freelancers. Or there is of course the option of carrying out the research yourself.
This section of the Market Research World is intended to give you some background information about the various methods of conducting research, along with some points to consider when planning your research project. The majority of the articles in this section have been contributed by: DJS Research Ltd
Market research information can be obtained from a variety of sources. Basically there are two types of research: ‘Primary’ and ‘Secondary’. The latter involves using information that is already readily available, for example by utilising your local library you will have access to reference materials, magazines, directories of associations etc…Also a local college library or business school, vocational or technical institute, chamber of commerce, trade associations etc…will all have useful research data. The other side of the coin is ‘Primary research’ – this is where you conduct your own bespoke piece of market research.
If you want to conduct your own project, any of the following organisations will be able to help. They pretty much make up the market research industry:
- Market Research Agencies
- Market Research Consultancies
- Freelancers or Consultants
- Fieldwork & Tabulation Companies
- Data Preparation & Analysis
- Viewing Facilities
- Market Research Recruitment Agencies
Below are summary articles on each. Simply click on the relevant link to learn more about how the organisation can help with your market research project. Also, if you are looking to source a supplier for your project have a look at our directory of research companies, it can be found be clicking here: research directory