The articles in this section give various advice in relation to producing research tools; whether it be designing a questionnaire, topic guide or other research instrument. |
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Advertising Research
( 15 items )
Articles that specifically relate to advertising market research.
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Branding Research
( 12 items )
Articles that discuss branding and in particular how market research can help you to understand brand energy.
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Business-To-Business Market Research
( 4 items )
Articles that cover business-to-business research and how it differs from consumer research.
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Charity and Voluntary Research
( 2 items )
Research articles related to the charity and voluntary sector.
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Commissioning Research
( 4 items )
If you are research buyer or client these articles will be of interest. They cover how to write a research brief and things to consider when selecting a research agency.
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Consumer Research
( 5 items )
Articles that discuss Consumer Research and Insights,and Research Performance plus more
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Customer Satisfaction Research
( 6 items )
If you want to learn about conducting customer satisfaction research this is the place to look.
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Data Analysis Software
( 5 items )
Articles that discuss the use of software packages for analysing research data.
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Desk Research
( 1 items )
Desk Research is often described as the "forgotten art within market research". It is something that researchers should undertake on all projects. The articles here will assist with the process.
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Employee Research
( 12 items )
Parmount to all companies are employees. Keeping them happy, loyal and motivated is a must. The articles in this section illustrate the benefits of employee research and how a successful programme can be implemented.
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Industrial Research
( 6 items )
Articles that relate to industrial research.
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Marketing
( 13 items )
These articles relate specifically to marketing - how it can be conducted and the advantages and disadvantages of each methodology.
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Market Research Careers
( 7 items )
Articles that relate to specific jobs in market research.
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Media Research
( 11 items )
If you are interested in the media and specifically media research you will find this section interesting.
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Mobile Research
( 1 items )
Articles that specifically relate to mobile market research.
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Mystery Shopping
( 1 items )
With so many similar products be offered by different companies, "service" has become paramount. After a company understands what a customer expects (customer satisfaction research), it then needs to measure whether this service is being delivered, hence Mystery Shopping. The articles here cover the technique.
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Online Internet Marketing
( 15 items )
Covers many key areas in relation to online marketing these include pay per click advertising, direct and viral email marketing, search engine marketing, search engine optimisation and link building.
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Online Research
( 15 items )
The future of research? Various articles here cover online research.
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Pricing Research
( 2 items )
Information about conducting pricing research.
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Quantitative Research
( 3 items )
Information that relates to quantitative research.
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Qualitative Research
( 17 items )
Various articles to do with qualitative research.
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Social Networking
( 1 items )
Articles that relate to Social Networking
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Segmentation
( 2 items )
Articles that relate to segmentation analysis.
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