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Welcome to Market Research World |
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Written by DJS Research Ltd
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Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a leading UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand. Market Research News |
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Healthy Snackers Looking To Nibble Their Way Into 2012 |
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Written by Mintel
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We’ve made it a month into the 2012 resolution-season…and you have to wonder, who is still sticking to their New Year’s healthy eating resolution…and who has fallen off the wellness wagon?
According to recent Mintel research, among healthy snackers, 44% say they tend to eat healthfully most of the time and 42% make it a point to snack on foods that are healthy. |
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More Canadians Getting Screened For Colon Cancer |
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Written by Ipsos
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But Majority (53%) Believes People only Screened for Cancer after Experiencing Symptoms
Half of Canadians aged 50 to 74 have been screened for colon cancer in the last two years (a fecal occult blood test and colonoscopy/sigmoidoscopy), an increase of 6 points since data collected in similar survey in 2009, according to a new Ipsos Reid poll conducted on behalf of the Canadian Partnership Against Cancer and its National Colorectal Cancer Screening Network. |
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Women’s Influence On Purchase Decisions On The Rise |
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Written by eMarketer
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Millennial women most likely to broadcast shopping decisions, recommendations
Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers. |
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Greenwash Risk For Ethical Finance Companies... |
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Written by Mintel
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6 in 10 Brits see green and ethical claims as a PR stunt
Acting on their social, environmental and ethical concerns has become second nature for the majority of Brits, but new research from Mintel finds when it comes to finance, cynicism prevails and most consumers feel green and ethical claims in finance are nothing but spin. |
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