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Fast Fashion Flies Off The Shelves |
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Written by TNS
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12 Apr 2005 |
Sales of adults’ “fast fashion” clothing have grown an astonishing 11%
in an otherwise subdued retail market.? According to the latest
industry figures from FashionTrak, a division of market information
specialist TNS, total clothing sales were up just 2% in the latest
season, illustrating how impressive the fast fashion growth is.?
Double-digit growth for fast fashion has been sustained across both
Menswear and Womenswear over the last two years, far out-performing the
clothing and footwear market as a whole.?? The fast fashion
market is primarily
driven by the Under 25’s, who account for a third of all expenditure in
this sector, with 90% of their sales going to the High Street.?
Interestingly, fast fashion is increasingly appealing to a more mature
market as the Discounters
and Supermarkets broaden the availability of low-cost, high fashion to outlets visited by this age group.
Fiona Bell, business director of TNS FashionTrak, said: “Across the
market, one-third of all clothing and footwear is sold at a markdown
price.? However,? fast fashion is flying off the shelf at
opening prices, reducing the pressure on
retailers to discount in order to shift stock.? Only 19% of fast
fashion is being discounted and in fact, prices are now rising in this
sector against a backdrop of falling prices elsewhere.”
About TNS
TNS is a leading global provider of market information. We collect,
analyse and interpret information to help our clients better understand
the needs and wantsof their customers. We provide research, advice and
insight on market segmentation, advertising and communications, new
product development, brand performance and stakeholder management. We
are also one of the leading providers of social and political polling.
From our global network, which spans 70 countries, we provide local
expertise and knowledge, together with internationally consistent
information and analysis to multi-national organisations. Further
information on TNS can be found on www.tns-global.com.
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Last Updated ( 03 Aug 2005 )
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