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in-cosmetics Milan 2011 Print
From Tuesday, 29 March 2011
To Thursday, 31 March 2011
Every day
Hits : 5902

Anti-Ageing – Innovation from around the globe

Facing increasing competition in their working and love lives, one in two UK women say it’s important to keep looking young, while three out of five women in France, Italy, Spain and Germany hold the same belief.

Not a surprise that anti-ageing was the fourth most popular claim in prestige skincare launches between January and September 2010. But the claim has long started to migrate into other beauty categories, too.

Discover the hottest finished products on the market from Europe, Asia, USA and Latin America, sourced by Mintel’s team of beauty trend spotters. Be inspired by an interactive display of the most innovative skincare, hair care and colour cosmetics, focused on the latest technology, active ingredients and positioning claims in anti-ageing.

Join us for the following interactive demonstrations in the Innovation Zone:
Tuesday, 29th March: 11:00 – 11:30 and 16:00 - 16:30
Wednesday, 30th March: 11:00 – 11:30 and 16:00 - 16:30
Thursday, 31st March: 11:00 – 11:30 and 15:00 – 15:30

Don’t miss our expert-led trend presentation in the conference area:
Wednesday, 30th March: 9.45 – 10.30

Mintel’s Senior Beauty Analyst will take you through our beauty trends and demonstrate how they can be used to forecast anti-ageing market movements, taking consumer concerns, product innovation and the latest anti-ageing actives into account.

Speak to our expert analysts
Mintel’s Beauty Innovation team will also be on hand through-out the show at the Innovation Zone and at stand number T71 to offer you personal advice and opinion on all the products and trends featured.

Visit the official website for more information on in-cosmetics Milan 2011.

Location: Halls 1-3, Fiera Milano Rho, Italy

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