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Welcome to Market Research World |
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Written by DJS Research Ltd
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Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a leading UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand. Market Research News |
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Paywall Resistance Softens When Content Is Right |
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Written by eMarketer
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Users more likely to pay for entertainment-focused content
Most consumers expect free access to all forms of digital content, but April 2012 findings from DigiCareers suggest they are not as adverse to paywalls as once thought. And not all types of content are created equal when it comes to consumers opening their wallets for access. |
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English Is The Common Link For Employees Who Interact With People From Other Countries |
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Written by Ipsos
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Three in Ten (27%) Global Employees Interact with People From Other Countries; Seven in Ten (67%) of Those Do So in English
A majority (67%) of global employees in 26 countries who say they work in a job that requires them to interact with people from other countries indicate the language used most often in those interactions is English. |
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Facebook Sponsored ads – 44% Of People Say They Would ‘Never’ Click On Them |
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Written by Greenlight
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Should brands bother with Facebook advertising if 44% say they would never click on a sponsored ad?
A global survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle. |
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RAJAR Data Release - Quarter 1, 2012 |
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Written by Rajar
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On average 90% of the population tuned into radio each week.
Share of all radio listening to digital is up 10% to 29.2% Y on Y.
45% of the population has tuned in via any Digital platform. |
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