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Welcome to Market Research World
Written by DJS Research Ltd   
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a leading UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand.

Market Research News
 
US Mobile Ad Spending Soars Past Expectations
Written by eMarketer   
Advertisers will spend $2.61 billion on mobile this year

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.
Read more...
 
Ipsos Global @dvisor Wave 28 - The Economic Pulse Of The World
Written by Ipsos Mori   
British economy is in a bad state

Nine in ten Britons (92%) describe our economy as being in a bad situation according to new research from Ipsos MORI conducted online in 24 countries around the world.
Read more...
 
Successful Start To The Year In Germany
Written by GfK   
Findings of the GfK Consumer Climate survey for January 2012

Optimism among German consumers increased at the beginning of the year. Economic expectations and willingness to buy both increased markedly and income expectations remained stable at a high level.
Read more...
 
Microsoft Most Influential Brand In Canada
Written by Ipsos   
Tech and Media Brands Dominate Top Ten on Ipsos Reid’s Influence Index

Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid recently asked Canadians to rate 100 leading brands on a wide variety of attributes.
Read more...
 
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