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Welcome to Market Research World |
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Written by DJS Research Ltd
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Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. The site has been developed and managed by a UK market research agency: DJS Research Ltd. However, the website is owned and operated by Research Portals Ltd. The site is run on a not for profit basis, investing earned revenue to improve this resource for all users. We now have over 3,000 different users visiting the site daily, making this one of the largest Market Research Resource Portal sites on the web. Visitors mainly come from the UK or the United States of America. Other visitor traffic comes from various countries including: Ireland, India, South Africa, Germany, Singapore, Hong Kong, China, Spain, Greece, Italy, Canada, Australia, The Netherlands and New Zealand. Market Research News |
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Dissatisfaction With Banks Increases Interest In Prepaid Cards, Reports Mintel |
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Written by Mintel
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News about consumers’ discontent with banks has been pervasive in the media lately, and a new report published by Mintel, the global leader in market and consumer intelligence, finds that consumers might be willing to act on that dissatisfaction and look for alternatives to their traditional checking accounts.
In Mintel’s recent survey, 19% of respondents overall stated that they would be interested in using prepaid cards to pay bills, rather than a banking account. |
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GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic |
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Written by GfK
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GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors.
Based on an innovative mix of research methodologies including qualitative, trend spotting from GfK’s Roper Reports®, web-based shopping patterns and in-store navigation, the study identifies a new breed of consumer as well as the emergence of the next evolution of the shopping experience. |
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Shopping Cart Reminders Drive Quick Email Clicks |
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Written by eMarketer
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Four in five recipients click an abandoned cart email within 24 hours
Email marketers searching for subject lines that will grab their recipients’ attention should look to highly relevant, time-based messages for the best results, according to data from Experian Cheetahmail.
The email marketing services company conducted a study of more than 40,000 messages in March 2010 and discovered that, overall, almost half of transactions and about three-quarters of opens and clicks happen within a day of receiving a marketing email. |
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Global Sovereign Risk Threatens Economic Recovery Process |
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Written by Euromonitor International
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The worst of the world financial crisis since 2007 may have passed, but the global economy in 2010 is increasingly wary of high levels of government borrowing.
In some cases, such as Greece and Dubai, emergency action was needed to avoid governments defaulting on loan repayments while sovereign risk remains a serious concern in many countries.
Resulting government austerity measures from 2010 will affect consumers and businesses, most directly in advanced economies but with knock-on effects. |
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